For sometime now, I’ve seen our clients succeed by relying on the power of the “word”.  Words communicated through voice and writing, are often supported by images, graphic, and the surrounding context of events.  At the root is the notion and concepts that we hook to words, and the emotional power they have.  Thus, in addition to reporting information, words tug at us; they inspire (or repel) the human spirit.  This is eloquently presented in today’s Wall Street Journal by Stephen F. Hayes, a senior writer for The Weekly Standard.  Candidate Ronald Reagan used “… words that move and uplift, that give hope to the hopeless. These words inspired millions of voters nationwide to join the grand experiment called democracy, casting votes for their candidate, their country, their destiny.”  (“Obama and the Power of Words,” February 26, 2008; Page A19) Hayes’ point is the competition missed , even mocked the power in candidate Ronald Regan’s words and the same may be taking place in the GOP’s reaction to candidate Barack Obama,  where the unassailable power of words  rich in compelling, high-purpose concepts are taking significant market share from the pragmatic execution-and-implementation opposition. Lesson: words pull. The deeper they touch the human spirit, the more powerful the effects.   

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