Techtextil North America

When Messe Frankfurt, a global player in the trade fair business, came to JMC looking to enhance their commercial relationship with Techtextil North America's exhibitors and attendees, JMC delivered a powerful tool that opened the lines of communication.

JMC developed an e-newsletter that allowed Messe Frankfurt’s Techtextil North America trade show team to communicate more frequently with buyers, exhibitors and prospects as well as maintain relationships with them during the months between the shows.

The dynamic e-newsletter was designed to feature recurring content that informs buyers, exhibitors and prospects on the latest updates for TTNA and the other Techtextil shows from around the world, highlights the key TTNA industry segments, and connects Techtextil North America with leading industry figures, businesses, media outlets, associations and universities.

The e-newsletter continues to be distributed on a quarterly basis and has proven to be a great tool, not only for communicating news and information, but also for providing a value-add opportunity for TTNA exhibitors and symposium participants to get the word out about their latest products, technologies and research.

Each quarter, JMC interviews industry leaders from manufacturing, research and development, and academia, reporting on current events and trends in technical textiles. The Messe Frankfurt Techtextil team also provides expert analysis gained from its worldwide network of textile shows.

Readers learn about the value of exhibiting and attending TTNA through real-world examples from companies that have benefitted from new customer partnerships, vendor relationships or product development ideas.

The TTNA e-newsletter delivers for Messe Frankfurt and its readership, offering both great information about the show and important insights from industry leaders.